Why is it important for a product launch?
In the saturated current market, simply having an innovative product or service is not enough anymore. You will need to generate enthusiasm and differentiation through a launch experience truly memorable.
After all, first impressions in the corporate events matter. The launch of a product that sets the standard on how the public perceives and interacts initially with a new offer. A presentation bit inspired or mediocre can make even the most innovative product seem disappointing.
But how to organize a launch event that excites and delights the audience with an experience is selected and rich in multimedia? It instantly makes your new product feel special and makes people talk. Generates emotional connections and affinity that create lasting value.
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Set the stage for success
Before any technical element, it is necessary to lay a solid foundation by defining the vision and setting the stage properly:
Set clear goals
Does your main objective is the acquisition of customers? Does generating impressions in the media? How to delight users/investors today? Describes the key metrics of success.
Create a compelling story
Go beyond simply highlight features and specifications. Together of your new product in a narrative of a brand, the more extensive that touch the fibers of the heart.
Plan the user journey
Plan exactly how you want attendees to experience each phase of the launch from the arrival until the departure. Guide them through a journey of intentional.
Design the environment
Work with experts in staging to create display areas, classrooms, demonstration, photo shoots, spaces to establish contacts, and more to reinforce your story.
Have a clear roadmap from the beginning, reports on the proper selection of the place, the scenic design, the furniture planning, staffing needs, the requirements of the catering and more.
Incorporate striking images to your product launch
In our world driven by visual, presentations should be seen as well as the products themselves. This is where the integration of the latest audiovisual technology plays a key role:
Video displays LED
The video walls LED high-resolution screens sculptural create stunning paintings visuals for graphics, animations, and multimedia involving the attendees.
Mapping projection
Transform entire spaces of the place in dynamic environments and immersive by projecting content mapping on floors, walls, stages and the product itself.
Holograms and technology experiential
Take the futuristic images to the next level through holograms, activations of augmented reality, effects, experiential and more.
With images that energize and captivate your audience from the moment they walk through the door, every aspect of its release feels high.
A product launch interactive
The releases of the most successful products go beyond demonstrations or presentations static and come to participatory experiences very attractive:
Interactive demonstrations of products
Touch screens, motion tracking, and other interactive technologies allow opportunities for test practice before and after the live presentation.
Activations of social mark
Create photos of mark that can be shared, videos type boomerang, lenses AR, walls and other social activations and digital, and the guests can interact.
Questions and answers in vivo and surveys
Make your audience feel part of the experience incorporating live questions, surveys, games, and other ways to provide feedback in real-time.
With the interactivity woven its launch, it becomes a collaborative experience that fosters personal connections. And an affinity for lasting mark.
Prioritize the user experience
Organize a production of inauguration impressive is one thing. But to make his guests feel welcome, informed and appreciated at all times is another:
Speed up the journey
From the initial call until the arrival, the log and the output of the place, designing carefully at each point of contact of the attendees so that it is clear, fluid, and stress-free.
Provide resources
Be personal, informative, materials, products, interactive displays and centers of digital content available to complement the live experience with resources on demand.
Facilitate networking
Stir in rest areas, panels, discussion sessions and networking programmed to connect to product teams, partners, customers, and prospects.
This is to anticipate the needs of every potential customer, and plan how to deliver an exceptional user experience even before it reaches someone.
Work with experienced professionals in events product launch
The best experiences of launch of products are not those that you can do yourself. Want to partner tried-and-trusted to successfully run all the technical elements while you concentrate on the overall picture:
Audiovisual Production
A experienced team of audio-visual production provides experience in video LED, lighting, projection, special effects, broadcast/live streaming and more.
Technical Direction
Have a technical director experienced oversee all operational aspects and the coordination of the team is crucial for the quality control.
Design interactive experience
The leading interactive agencies, and XR can give life to your concepts of digital experience more extravagant through activations custom.
Once you have the right partners, experience, and resources become extensions of the capabilities of your own computer.
If you want the next release of your product to generate buzz, and leave a lasting impression, should be bigger and bolder than simple presentations on the stage, or webinars. When you work with the team of experts on the technical production of events of NSL 360°, we will work to create a masterpiece audiovisual tailored to your unique needs release, no matter how ambitious your vision.
Let's start a conversation about the disclosure of product-immersive, interactive and memorable that your brand deserves!
