1. Immersive experiences in corporate events
One of the largest audiovisual trends for corporate events in 2024, the rise of the experience fully immersive. By combining technologies such as audio, spatial, mapping projection, walls video LED and effects, experiential, event producers can transport attendees to new worlds.
These environments 360 degrees blur the lines between physical reality and digital. Imagine enter in the launch of a product where the walls, floors and ceilings projected visual hypnotics that make you feel as if you were living inside of the characteristics that are presenting themselves. Or an awards gala where the audio seems to move around, increasing the emotional impact.
To the extent that they advance the capabilities of audiovisual production, the possibilities for the narrative creative through the event lighting and audio-visual effects become endless for corporate events. The immersive experiences create emotional connections powerful that convey key messages in unforgettable ways.
2. Video walls LED
The video walls and LED have been growing in popularity for events in Spain, but the new innovations in 2024 are bringing them to new heights. Extremely high resolutions, best accuracy of color and designs for more integrated they are doing that walls LED look more impressive than ever.
One of the biggest advantages of video walls and LED to the production of events is its versatility and ability customization. The creative can use these as backdrops dynamic visual, canvas, digital mapping projection, or even screens curved/shaped to display settings only.
Production companies leaders are also taking advantage of the interactivity of the video walls and LED inventive ways. From content sync up to feeds on living social networking, LED screens allow for a level of participation that involves the audience. Combined with lighting effects that are complementary, they become a centerpiece of the event itself.
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3. Mapping Projection
While the video walls and LED provide visual high-impact, mapping projection allows companies of technical production of events to transform places, entire canvases immersive. The project visual dynamic 3D surfaces, objects, and architecture ordinary come to life with realistic textures, animations and illusions.
For large product releases, speeches, corporate or activations for the brand, the mapping of projection you can highlight key messages in unforgettable ways. A scene in white you can become a virtual environment photo-realistic, or a product may appear to change shape with interactive effects synchronized with the movements of a speaker.
The mapping projection ambient also has a powerful potential for branding. The cover entrances, stages, floors, and walls with graphics or branding information, the events create a look and feel that is all-encompassing. It is expected that the mapping projection push the creative boundaries for LED screens of events and media production in 2024.
4. Interactivity Without Contact
Interactive technology has long been an effective way to increase engagement in corporate events. But in the light of the changing expectations of the public around health security, interfaces, without contact and without physical interaction are taking control in 2024.
From gesture control to voice commands and monitoring body, the new interactive displays create more natural ways for attendees to engage with digital content and activations. The visualizations of live data and graphics in motion can respond to the movements of the participants for digital experiences dynamic.
Another application is the exchange without social contact. Attendees can capture photos or videos without effort with gesture control, and then share directly to social media from the event itself, creating a potential marketing database.
5. Sustainable Production
Although the audio-visual technology often steals the protagonist, a notable trend to events in Spain in 2024 is the prioritization of the sustainability in the production of events. To the extent that the environmental impacts will become more important for the companies and attendees, the organizers of corporate events are looking for green solutions.
This could include lighting energy-efficient LED and materials of local origin, until activations digital that reduce the printed material. Many events are also promoting sustainability through their content and messages.
A great approach is to minimize the carbon footprint of the events through strategic planning around the selection of places, transportation, accommodation, catering and more. The option of production more sustainable is a model of event entirely virtual or hybrid that reduces the need to travel.
Align their technological choices and audiovisual production processes with environmental values allows the events in 2024 "lead by example" and inspire a positive change.
The next year promises to offer corporate events more immersive, interactive, and sustainable than ever before, all thanks to the latest advances in audio-visual production. BCN 360º specializes in technical production and audio-visual event in Barcelona and in all Spain, so get in touch to discuss how we can impress your guests in 2024.
