Definition of production of virtual events
What was once a pivot temporary closing global has become a completely new experience in live memorable: the production of virtual events. But what is it exactly?
In essence, the production of virtual events encompasses all of the planning and technical execution required to organize without problems an event entirely online. From live broadcasts and interactive digital environments and immersive, to facilitate sessions, networking, display, and more through web platforms.
Virtual events more impactful beyond video conferencing, basic or webinars with audio-visual effects, attractive multimedia content, production values, quality of transmission and tours of user intuitive adapted to every experience. What requires a set of skills and a production approach is completely new.
Here we leave you a video of uttopionan example of what we consider to be a good platform for virtual events.
Key components of the productions virtual
Perform a virtual event attractive from the point of view of the technical preparation of events involves carefully integrate several core components:
Live streaming
This is the spine that synchronizes everything else: a program of live video that is transmitted to the speakers/presenters or that serves as a narrative cohesive.
Interactive environments
From auditoriums and exhibition halls to classrooms and meeting spaces, virtual environments, solid facilitate interactivity and engagement.
Management presentations
To ensure flawless delivery of recordings of sessions, slides, brochures, surveys, and other materials, live and on demand through the production flow.
Tools of participation in live
Encourage participation through questions and answers from the audience, live chat, surveys, gamification, walls and other social activations highlight.
Analysis and reporting
Capture log data and metrics of participation in real-time to provide information and detailed reports on the return of the investment.
Key benefits of virtual events
If the events in person will always have their place, the productions virtual have quickly demonstrated its immense value with several unique advantages:
Greater reach and accessibility
No travel requirements, the virtual open your event to a global audience. It is also easier to participate to persons with disabilities.
Costs and commitments reduced
It is not necessary to book large spaces or to accommodate travel, and the general expenses of staff allow significant savings.
More opportunities for participation
The interactive tools, customised tours of the attendees, the on-demand content and a second evaluation perfect create more points of contact of participation.
Data and quantifiable metrics
Virtual platforms capture a large amount of data on attendance, behaviors and interests that can be analyzed.
Sustainable Model
Eliminate the environmental impacts of travel, shipping, and other emissions with high carbon content is much more environmentally friendly.
When do you consider a virtual option?
The production of virtual events is proving to be an add-amazing for the events in person, as well as a very efficient solution by itself depending on the goals of your event.
Some prominent examples of when it makes sense to become virtual:
- Make your event more accessible and inclusive
- Open your conference in person to an audience global virtual amplifies its scope and message.
- Test launches of new products/content
- Reveal product updates or share proprietary information through a virtual environment is safe and controlled.
- Generate potential customers or boost the demand
- Virtual events and interactive digital experiences can be powerful tools of marketing and sales from first level.
- Facilitate internal communication and training
- Keep your equipment working, updated and trained efficiently through virtual meetings periodically throughout the company.
- Reduce your environmental impact
- For organizations that prioritize their carbon footprint, virtual events are a more sustainable solution that travel.
Choose the partner of appropriate production
Like to plan an event in person, you must work with a partner experienced in production of virtual events to ensure a seamless experience.
The principalessoluciones you should look for includes:
Comprehensive platform of virtual events
Should provide a platform of virtual place solid, secure and easy-to-use tools for audience engagement integrated.
Professional production in vivo
Combining capabilities of transmission in the studio with experience in the direction and production of live broadcasts without interruption.
Design of digital environment creative
Experience in the design of virtual environments, immersive and experiential tailored to your brand.
Staff and event support
A team of project managers of virtual events, content administrators, moderators, and support hearing with experience.
Third party integrations
Ability to integrate the virtual platform with other digital tools in their stack martech (applications, websites, tools transmission)
Ultimately, you want a partner take a consultative approach to understand the objectives of your event, and then provide the technological solutions, creative direction and production experience appropriate to achieve its objectives without problems.
In BCN 360 °we have been at the forefront of the production of virtual events from before the start of the pandemic, to develop experiences, powerful but intuitive through our virtual platform safe. Our team will be happy to discuss your needs for virtual events and demonstrate our capabilities leaders in the industry!
