In the dynamic scenario of the technical production of events, each project is an opportunity to create memorable experiences and to immerse the audience in a unique world. One of our outstanding achievements has been the collaboration with CUPRA, a brand of car that epitomizes the innovation and performance. With headquarters in Barcelona, spain, more precisely in Martorell, commissioned us with an exciting challenge: transform Automobile 2023 in Fira Montjuic in a breathtaking scenario that would highlight the presence of CUPRA.
Our Task: to illuminate the space, illuminating the brand
The lighting plays a crucial role in the technical production of events, as it shapes the atmosphere and highlights the fine details. For CUPRA, not just to present their vehicles shocking, but also to convey the essence of the brand through the lighting. Our team of experts in technical production and immersed himself in the creative process, working closely with the team CUPRA to understand your vision and values.
From the stands to the interiors, every corner of the event was a chance to shine. We implement advanced lighting techniques that fused contemporary aesthetic with the identity of CUPRA. Tones and dynamic color palettes, carefully selected are intertwined with the essence of the car, creating an immersive experience that delighted the attendees.
Results resplendent: a success enlightened
The success of our technical production of events was demonstrated in the reaction of the audience and in the presence of CUPRA in the Automobile 2023. The lighting is not only enhanced the vehicles, but also injected energy to the entire space. The careful planning and execution of each luminous detail enabled us to fulfill the vision of CUPRA and exceed your expectations.
